7. TEJATI National Sensitization Week (Proposed)

This is always a nationwide ignition of transformation. This proposed week-long campaign is designed to be a powerful, country-wide activation of the TEJATI ecosystem and its flagship programs. Backed by robust media outreach, extensive grassroots mobilization, and cross-sectoral collaboration, it aims to create a unified national understanding and engagement with TEJATI's objectives.

The sensitization week will ignite participation across ministries, counties, schools, cooperatives, and communities throughout Kenya's nine transformation economies. Its core purpose is to unite the nation around the principles of innovation, dignity, and inclusive job creation, ensuring that every citizen understands their role and the opportunities available within the TEJATI framework. This initiative will foster a sense of collective ownership and accelerate the realization of TEJATI's vision.

During the TEJATI National Sensitization Week, a series of interactive roadshows, public forums, and digital campaigns will be conducted in key urban and rural centers. These events will feature engaging presentations, success stories from early adopters, and opportunities for direct interaction with TEJATI representatives. Specialized workshops will be held for specific target groups, such as youth, women, and persons with disabilities, to tailor information and support to their unique needs. The media component will include dedicated TV and radio programs, social media blitzes, and print features to ensure maximum reach and public awareness. The week aims to demystify the TEJATI framework, highlight its tangible benefits, and encourage active participation from all segments of society, fostering a nationwide movement towards economic transformation and inclusive development.

Target Audience
Ministries, counties, schools, youth

Core Focus
Nationwide activation of TEJATI ecosystem and flagship programs

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Links: Program / Photos / Report

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